Narrative in the Making

Life empowers us to tell our own story from beginning to middle to end, which, in linear structure, means we have an origin, a current you are following in real time, and a future destination you are trying to reach.

Act I

What did we want when we started?

Act II

What have we achieved, and are we still striving?

Act III

How has the venture changed, and how far do we have to go to reach our goals?

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Threading the Story Map

Each thread will message to an insightfully drawn human who represents the persona you were thinking of when you designed your product or created your service. Through a carefully defined plot of campaigning, we can thread the story map, month-to-month, quarter-to-quarter.

NIBBLE

Converting Arcs to Kits

Once the human connection is understood, and you have real insights that define your audiences, and with an impermanent practice of "insight gain", we can design your story map and thread your message arcs.

CHOMP!

Pre-Launch Elemental Testing

I'll admit that 90% of the hundreds of campaigns I've planned and activated went forward WITHOUT a performance testing procedure. I'm ashamed and should probably find another line of work, but the reality is that every organization I've worked with has overlooked the importance of testing landing pages, target audiences, and horse racing messages before launch. They were often unwilling to go through the growing pains of creating a standard operating procedure and invest in the human resources to execute a production calendar with precision. I forget who said this to me, but it is certainly true: "Making money and getting things done is easy to do on paper."

Performance Visualization

Planning your story map and threads in acts and beats in the form of campaigns is one thing, but implementing those campaigns with an impactful funnel of messages will require a substantial investment of time, creative energy, and human resources to create the story you wish to tell.

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