Every Dream Needs an Engineer
Existence & Essence
Neither linear nor non-linear, but circular is a narrative map that defines why you are, who you are, and the way to that purpose, a perpetual cycle of operation driven by some need or want or both that your product, service and corresponding experience leads your segmentation of audiences through. The leading is called threading.
Threading
Every service and product, over time, with enough firsts party historical data provides a marketplace to define. That is the process of threading: to connect the story map with who you want to tell your story to. It's that simple and that difficult. The key is to keep it simple.
Performance Visualization
Adapting your story map into a content marketing strategy is a crucial first step. If you bunnyhop this stage and then try to back and figure it out, I've found, after bearing witness to this error one too many times, that the impact of the Threading stage is depleted, not unlike bunches of veins and arteries flapping free with no heart to pump the blood through.