Stage 1
Story Mapping
Your business brand ID is your story. Mapping, often referred to as roadmapping, is the activation of your story, told through topical campaign threads determined by the ideal customers or clients your business is designed to satisfy.
Stage 2
Threading
Threading starts with defining your ideal customer or client by as many data points as you can find. We then identify distinctions by creating a G2 grid that compares your brand to the competition. Ideation uses that exposition to concept the fine line content that adheres to the E-E-A-T guidance system.
Stage 3
FULL FUNNEL PRODUCTION
Once the cross-functional team is aligned on the Story map and Threading, it's time to build out the full funnel campaign plan and channel activation calendar, through which the DC Kits are produced and tested for activation.
Performance Visualization
Performance marketing can be defined differently for every business, simply because the OKRs and KPIs are distinct. We work with you to create an action and measurement plan that enable effortless understanding of what is working and what needs to be adjusted or deleted from the plan.
Imagine that!
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Mind the Gap
Amra Jaya WinquestGaps, I can only say from experience, are the symptoms that give you the insights on where to focus your efforts. To simplify, there are three forms of gaps that...
Mind the Gap
Amra Jaya WinquestGaps, I can only say from experience, are the symptoms that give you the insights on where to focus your efforts. To simplify, there are three forms of gaps that...
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What & Why
Amra Jaya WinquestTopic, the what, and theme, the why, are interdependent narrative constructs that, while hard to conceive in my non-linear mindset, are the rigging of a narrative structure. That rigging like...
What & Why
Amra Jaya WinquestTopic, the what, and theme, the why, are interdependent narrative constructs that, while hard to conceive in my non-linear mindset, are the rigging of a narrative structure. That rigging like...
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Do We Choose Our Title?
Amra Jaya WinquestOr does the title choose us? If you've been in the online advertising industry long enough, you probably remember titles like Media Maven, Creative Sponge, or Guy Who Finds Pencils.
Do We Choose Our Title?
Amra Jaya WinquestOr does the title choose us? If you've been in the online advertising industry long enough, you probably remember titles like Media Maven, Creative Sponge, or Guy Who Finds Pencils.
