Mac & Peas

Mind the Gap

Mind the Gap

A superpower to foresee all the pitfalls and booby traps awaiting us would be nice, but is that power of wisdom generated from enough mistakes? I wonder if it then...

Mind the Gap

A superpower to foresee all the pitfalls and booby traps awaiting us would be nice, but is that power of wisdom generated from enough mistakes? I wonder if it then...

What & Why

What & Why

Topic, the what, and theme, the why, are interdependent narrative constructs that, while hard to conceive in my non-linear mindset, are the rigging of a narrative structure. That rigging like...

What & Why

Topic, the what, and theme, the why, are interdependent narrative constructs that, while hard to conceive in my non-linear mindset, are the rigging of a narrative structure. That rigging like...

Do We Choose Our Title?

Do We Choose Our Title?

If you've been in the online advertising industry long enough, you probably remember titles like Media Maven, Creative Sponge, or Guy Who Finds Pencils.

Do We Choose Our Title?

If you've been in the online advertising industry long enough, you probably remember titles like Media Maven, Creative Sponge, or Guy Who Finds Pencils.